Week 8: Global Dialogues: Fashion Digital Marketing Conference #FDM2015

Global Dialogues: Fashion Digital Marketing one-day conference is coming soon!!! the conference will talk about SOCIAL MEDIA MARKETING AND FASHION SOCIAL PHENOMENA RESEARCH BY RENOWNED RESEARCHERS AND INDUSTRY PROFESSIONALS, Followed by FASHION GARMENTS EXHIBITION AND PHOTO SHOOTING.

The event will hold on 4th September 2015 at Coventry University London Campus. The address is: 109-117 Middlesex Street, E1 7JF London, United Kingdom.

It is organized by:

Coventry University London Campus

X Terrace Fashion Platform

Fashion Research Network

The main themes of the conference as following:

  1. Exploring emerging technologies from retail to research
  2. Perspectives on Fashion Blogging and Fashion Film
  3. Early career researchers on Digital Fashion and Marketing
  4. Mediatisation and Digitisation in the field of fashion
  5. Future Challenges and Opportunities for fashion and digital marketing
  6. From now to next: future perspectives on fashion digital marketing

The tickets are available at: v.ht/PrHD. For more information please visit: http://www.xterrace.com/fdm15/

 

PR Team Duties:

During last two weeks, PR team has been continuing look for the sponsors and guests for the event. We have collected 600 contacts to the Mailchimp. The good news was two of the guests are from the contact list of Fashion Opinion Leaders. For the sponsorship, we got support from a Chinese newspaper. The press company would be able to promote fashion digital marketing conference in the news page. At the same time, PR team provides an opportunity to the press company to promote itself to our guests and speakers.

We tried to contact Food & Drinks companies and florish companies. One of the florish store responded that they might be able to provide a 10% off for the flowers, but they can not as our sponsor. A new food company was interested in becoming one of the sponsors for the event. They would like to provide us frozen cheese yoghourt. But, we are still communicating.

The other good news is PR team sold 8 tickets during last two weeks. We tried very hard to invite the friends who might be interested in the fashion digital marketing. The team leader separates the tasks to us to sell 2 tickets each person. Luckily, we did very well in this task. Leadership and cooperation in the project are quite important to complete the tasks within the group.

Due to the limited budget for the event, fashion live project team has to send the leaflets by us. Last Friday, PR team hung out to pass out the leaflets in the street. We found it is not easy to attract others attention on the leaflets. It was awkward that people in the street are always pass me away and they are ignored the information within the leaflets. In order to attract more Chinese students, we wrote WeChat ID in the leaflets to make sure they could contact us in a convenient way.

All the things will be settled down one day before the conference. Hoping the conference would be complete successfully.

Reference:

X Terrace. (2015). Global Dialogues: Fashion Digital Marketing Conference. Available:http://www.xterrace.com/fdm15/. Accessed 01th Sep 2015.

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