Week 6: Global Dialogues: Fashion Digital Marketing Conference #FDM 2015

A CENTRAL LONDON ONE DAY FASHION CONFERENCE WITH TALKS ON SOCIAL MEDIA MARKETING AND FASHION SOCIAL PHENOMENA RESEARCH BY RENOWNED RESEARCHERS AND INDUSTRY PROFESSIONALS, AN EXHIBITION, FOLLOWED BY AN EVENING NETWORKING DRINKS RECEPTION.

Global Dialogue: Fashion Digital Marketing Conference #FDM 2015

The event will hold on 4th September 2015 at Coventry University London Campus. The address is: 109-117 Middlesex Street, E1 7JF London, United Kingdom. It is organized by:

Coventry University London Campus

X Terrace Fashion Platform

Fashion Research Network

We are start selling the tickets and promoting the conference. The tickets now are available at: v.ht/PrHD. For more information please visit: http://www.xterrace.com/fdm15/

The online and offline marketing team posted the interesting interview videos in Instagram, Facebook and Twitter. Everyone within the project is trying our best to sell more tickets by promotion the event in different ways and networks.

It was busy weeks during the last two weeks. PR team was preparing find the sponsors from different fields, such as food and drinks, hotel, and printing. The good news was we gained a support from a travel agency. LULU Trip will provide accommodations support for our speakers. And we successfully communicated with a printing company, which named City Print and the company was kind to become one of our sponsors and decided to support all the printing works in the event.

However, in this case, the printing company found a big mistake in the leaflets, which we send to print. The mistake was we set a wrong Logo of City Print within the leaflets that will be used to promote our event. The mistake makes the printing company angry. That is the first time we met a crisis in this event, which means we may lose this sponsorship. We felt very sorry for this careless mistake.

As a PR team, we had to handle the crisis. We rapidly send the apologies Email to City Print and apologies for our mistake again and again. And we make an appointment to meet the manager Tony of the printing company to apologies for our mistake. Luckily, the manager forgives us and gave us an opportunity to continue support our event. This experience taught me ‘pure-heartedness is important to apologies’. The communication skill is essential as a PR when the crisis happen.

During the last two weeks, PR team searched the food and drinks company which is around the Coventry University London Campus. We have been to the restaurants and stores where might be the potential sponsors. We printed the sponsorship requirement letters and knock the door in Shoreditch, Brick Lane, and Old Spirtalfields Market where exist the potential food and drinks sponsors. We send the Emails to all potential sponsors that we searched online. Unfortunately, we had been rejected all the time. That could not hurt the confidence and energy to continue finds the sponsors for the event. And then, we analysed the reasons for why we have been rejected might due to the amount of our requirements. We have to keep going to communicate with the food and drinks companies to find the sponsors for our conference.

Reference:

X Terrace. (2015). Global Dialogues: Fashion Digital Marketing Conference. Available:http://www.xterrace.com/fdm15/. Accessed 18th Aug 2015.

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